An Analysis of the Impact of the Motor Carrier Act of 1980 on the Use of Advertising by General Motor Freight Carriers
Abstract
The purpose of this paper is to determine if advertising in the motor carrier industry has increased since the passage of the Motor Carrier Act of 1980. A census of sixty-five common carriers was conducted through the use of a mail survey. Simple, but meaningful, dependent and independent variables were established to test several hypotheses.
This paper has been withdrawn.