The Moderating Role of Service Environment on the Customer Share → Customer Commitment Relationship
Abstract
This research makes three important contributions. First, the study provides evidence that the atmosphere created by varying service environments influences consumer loyalty. Second, these effects are captured by a two-dimensional representation of consumer loyalty - behavioral and attitudinal. Third, the type of service environment, lean versus elaborate, significantly alters the process by which true consumer commitment is created.
This paper has been withdrawn.