Government Technology Transfer: The Effective Use of Both Push and Pull Marketing Strategies
Document Type
Article
Publication Date
1996
Department
Marketing and Fashion Merchandising
Publication Title
International Journal of Technology Management
Volume
12
Issue
1
First Page
85
Last Page
94
Recommended Citation
Piper, W. S.,
Naghshpour, S.
(1996). Government Technology Transfer: The Effective Use of Both Push and Pull Marketing Strategies. International Journal of Technology Management, 12(1), 85-94.
Available at: https://aquila.usm.edu/fac_pubs/5692