Date of Award

5-2015

Degree Type

Honors College Thesis

Department

History

First Advisor

Douglas Bristol, Ph.D.

Advisor Department

History

Abstract

Racism has a history in the United States of America that is also manifested in popular culture. Advertising is included in this idea of popular culture. This thesis focused on the advertising industry and the attempt of that industry to use African Americans to sell products to people. The aim of this study was to determine whether or not the Civil Rights Movement affected the way the advertising industry used images of African Americans for marketing purposes. A sample of advertisements was obtained from a newspaper and magazines in order to further analyze the hypothesis. This study contributes to the field of history, as well as the field of media communication by revealing certain aspects of the advertising industry.

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