Date of Award

Spring 5-2016

Degree Type

Honors College Thesis



First Advisor

Chad Miller

Second Advisor

Sungsoo Kim

Advisor Department

Economic and Workforce Development; Casino, Hospitality, and Tourism Management


This study aims to measure the economic impact of the 2015 Conference USA Baseball Tournament hosted by The University of Southern Mississippi in Hattiesburg, Mississippi. Attendees of the event were selected at random to participate in an intercept survey to gauge financial data spent within the Forrest and Lamar County, Mississippi area. An Economic Modeling Systems International Input-Output analysis was used to process the data. This processed data was analyzed and results were determined based on the estimated multiplier and tax effect at the local and state level. These multiplier figures yielded a change in earnings in the local area of $648,211. Additionally, it was estimated that this tournament added a total of $9,757 to the General Fund for the State of Mississippi and generated approximately $59,694 worth sales tax numbers. Due to restrictions in the accessibility of further data, the research was limited to just the benefit of the tournament as opposed to a cost-benefit analysis. Because research regarding small-scale sporting event tourism is limited, implications of this study could aid in the decision of similar sized communities to host sporting events for the purpose of tourism.