Date of Award
Honors College Thesis
Art and Design
John Mark Lawler
Art and Design
Frieden (pronounced free-den) is the German word for peace and self-reconciliation. Frieden is a skincare line infused with Cannabidiol, a natural compound found in marijuana plants that can be used for treating pain without the hallucinogenic side-effects (thanks to no THC being present in the product). Health benefits of Cannabidiol extend to topical relief from chronic pain, anxiety, depression, and a multitude of other forms of reprieve from discomfort.
Through my research, I discovered that in a world of fast fixes and reactive remedies, visual communication has influenced consumers to be more thoughtful with their purchases. Thanks in part to social media and explosive advertising, consumers are stepping out of their traditional brand loyalty in hopes of having new results with the next big thing, in this case, Frieden. Capitalizing on this ideology, this project exploration was intended to unite the consumers’ need to stay “on trend” with the influence of packaging design, ultimately creating a brand that de-stigmatizes the use of Cannabidiol as a household remedy
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Graham, Gabrielle, "Freiden Skincare: Evolving Stigmas for the Sake of Wellness" (2019). Honors Theses. 651.