Date of Award


Degree Type

Masters Thesis

Degree Name

Master of Arts (MA)



Committee Chair

Dr. Kathryn Anthony

Committee Chair School


Committee Member 2

Dr. John Meyer

Committee Member 2 School


Committee Member 3

Dr. Brent Hale

Committee Member 3 School



This qualitative study delves into the communicative experiences and uncertainty management strategies of women participating in primary sorority recruitment. Drawing upon Uncertainty Management Theory and Social Penetration Theory, data were collected through six focus groups comprised of participants who engaged in the recruitment process. Thematic analysis revealed three central themes: (1) Relationship Building and Self-Disclosure, highlighting the significance of interpersonal connections and self-disclosure levels in determining house preferences; (2) Uncertainty Management, which elucidated the role of social support, intentional uncertainty cultivation, and emotional responses in navigating the recruitment process; and (3) Emotional Decision-Making, underscoring the influence of emotions such as comfort, surprise, and discomfort on participant decisions, despite limited information availability. The study contributes to a deeper understanding of primary sorority recruitment dynamics, offering insights for scholars and Greek community members alike. These findings shed light on the pivotal role of interpersonal communication and emotional intelligence in shaping recruitment outcomes and underscore the need for further research in this area.

Available for download on Sunday, May 09, 2027