COVID-19 Containment and Control: Information Source Credibility and Adoption of Prevention Strategies Among Residents In South West Nigeria

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The outbreak of COVID-19 pandemic has generated unprecedented information on preventive strategies aimed at containment and control of the disease. This study examined the relationship between perceived credibility of information sources and adoption of COVID-19 preventive strategies among residents in South West Nigeria. The study adopted Elaboration Likelihood Model (ELM), while online survey and in-depth interview (IDI) were employed as the research designs. Convenience and purposive sampling procedures were used in the selection of 259 respondents and ten participants who were 18 years and above. Data were generated using questionnaire and interview guide. Descriptive statistics, Pearson correlation and multiple bootstrapping comparison test were used to analyse quantitative data, while qualitative data were transcribed and direct quotations that represented the participants’ opinions were used for the analysis. Key findings showed that expertise and trustworthiness determined the credibility of information sources while television was perceived as the most credible source of information. A significant relationship exists between perceived credibility of information sources and adoption of preventive measures. These findings highlight the need for preventive strategies to be disseminated through credible information sources.

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