The American Heritage Center (AHC) formed a Web 2.0 Task Force beginning in April 2009 to develop a social networking strategy and implementation plan. Two years later, the AHC has a blog, a Facebook page, and a Twitter account. After a year and a half of engagement with these utilities, we have accumulated a small online following, gathered data about the kinds of content preferred by our users, and identified areas for future experimentation and growth. This case study will describe our strategic planning process, discuss the transition from concept development to implementation, and highlight how assessment has informed the AHC’s plans for growing its Web 2.0 presence.



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