When establishing a blog, Special Collections departments face a variety of decisions that will affect the future shape of the blog and its readership. The University of Texas at San Antonio (UTSA) Libraries Special Collections is in the unusual position of publishing two blogs with distinct audiences and content: a general department blog, The Top Shelf, and a collection-specific blog, La Cocina Histórica. This article examines various strategies employed by both of these blogs in the areas of content, targeted audience, management and authorship responsibility, media exposure, and platform-choice and how those strategies affect blog readership.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.