NEWS ELEMENTS AND EDITORS CHOICES
Mass Communication and Journalism
This study tested 103 news releases for the presence of news elements and for reader service. Only one news element, impact, was present to any significant extent. However, reader service was found to be present in almost twice as many releases with a strong correlation between reader service and impact. The authors conclude that adding reader service to releases has a greater positive effect on publication decisions and is easier than adding news elements. Morton and Warren are both assistant professors in the Department of Journalism at the University of Southern Mississippi.
PUBLIC RELATIONS REVIEW
(1992). NEWS ELEMENTS AND EDITORS CHOICES. PUBLIC RELATIONS REVIEW, 18(1), 47-52.
Available at: http://aquila.usm.edu/fac_pubs/6775