News Elements and Editors Choices

Document Type

Article

Publication Date

3-1-1992

Department

Mass Communication and Journalism

School

Communication

Abstract

This study tested 103 news releases for the presence of news elements and for reader service. Only one news element, impact, was present to any significant extent. However, reader service was found to be present in almost twice as many releases with a strong correlation between reader service and impact. The authors conclude that adding reader service to releases has a greater positive effect on publication decisions and is easier than adding news elements. Morton and Warren are both assistant professors in the Department of Journalism at the University of Southern Mississippi.

Publication Title

Public Relations Review

Volume

18

Issue

1

First Page

47

Last Page

52

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