Whether you’re pitching your own book to an agent or editor or you’re pitching someone else’s book to a customer, you need to immediately grab them. Condensing a complex story into a sentence or two is difficult, but a pitch is more marketing hook than summary - tell them just enough in an intriguing way to get them to ask for more. In this session, we’ll break down the core elements of a pitch, learn additional methods to expand a pitch into an effective sales tool, and gain confidence in writing pitches by practicing with several prompts.
Rish, Jocelyn, "Practice Makes Pitch Perfect" (2022). 2022 Children's Book Festival Prerecorded Sessions. 16.