Date of Award

5-2026

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

School

Communication

Committee Chair

Dr. John Meyer

Committee Chair School

Communication

Committee Member 2

Dr. Brent Hale

Committee Member 2 School

Communication

Committee Member 3

Dr. Traci Hayes

Committee Member 3 School

Health Professions

Committee Member 4

Dr. L. Paul Strait

Committee Member 4 School

Communication

Committee Member 5

Dr. Fei Xue

Committee Member 5 School

Communication

Abstract

This study examined how female athletes in a conservative society interpret, emotionally experience, respond to, and renegotiate relationships following perceived memorable messages that contain microaggressive meanings. Drawing on in-depth qualitative interviews, the findings revealed that everyday discourse often functions to normalize subtle forms of gendered devaluation, particularly in relation to women’s participation in sport. Participants’ narratives further indicate that the attitudes embedded within these memorable messages are frequently transmitted across generations through family socialization, cultural expectations, and community norms. As a result, such messages not only sustain emotional burdens over time but also shape sense-making processes, communicative responses, and relational dynamics between message senders and recipients.

The analysis highlights how repeated exposure to these messages influences women’s self-perceptions, coping strategies, and decisions to either maintain, regulate, or withdraw from social relationships. In conservative contexts, these dynamics are further complicated by power hierarchies, cultural expectations of silence, and limited opportunities for open dialogue. Collectively, the findings extend understandings of memorable messages by situating microaggressive communication within a non-Western cultural framework and by illustrating how subtle, recurring discourse operates as a mechanism of gendered regulation in sport. Theoretical contributions and implications for memorable messages are discussed.

Available for download on Thursday, May 18, 2028

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