Date of Award
Spring 5-2012
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Mass Communication and Journalism
School
Communication
Committee Chair
Jae-Hwa Shin
Committee Chair Department
Mass Communication and Journalism
Committee Member 2
Fei Xue
Committee Member 2 Department
Mass Communication and Journalism
Committee Member 3
Cheryl Jenkins
Committee Member 3 Department
Mass Communication and Journalism
Committee Member 4
Christopher Campbell
Committee Member 4 Department
Mass Communication and Journalism
Committee Member 5
Kim LeDuff
Committee Member 5 Department
Mass Communication and Journalism
Abstract
On February 1, 2011 the pro-life organization Live Action released videos that appeared to show Planned Parenthood clinic staff disregarding statutory rape and abortion reporting laws and aiding sex traffickers. The videos posted online quickly garnered over a million views and placed Planned Parenthood at the forefront of national news. The Federal government intervened and threatened to remove funding to the Title X organization. Planned Parenthood launched a campaign to retain funding using social media and controlled online media, and attempted restore its image as a reputable healthcare provider while engaged in conflict with Live Action.
A content analysis was performed to investigate the use of social media and controlled online media of two parties engaged in conflict and to explore the interplay with traditional media. Results illustrate public relations theories in practice as organizations manage conflicts while considering new communicative platforms. Planned Parenthood’s approach contradicted research that suggests organizations at fault have more influence by admitting fault and apologizing. Results further suggest Planned Parenthood’s efforts were effective in securing favorable media coverage.
Copyright
2012, Leslie Lynn Rasmussen
Recommended Citation
Rasmussen, Leslie Lynn, "Planned Parenthood Takes On Live Action: An Analysis of Media Interplay and Image Restoration Strategies in Strategic Conflict Management" (2012). Dissertations. 823.
https://aquila.usm.edu/dissertations/823
Included in
Broadcast and Video Studies Commons, Health Communication Commons, Mass Communication Commons, Social Influence and Political Communication Commons, Social Media Commons