A Model for Perceived Destination Value and Tourists' Souvenir Intentions
Document Type
Article
Publication Date
9-2018
Department
Marketing and Fashion Merchandising
Abstract
This research explores the influence of value perceptions on tourists’ souvenir purchase decisions. A convenience sample of 380 respondents from a south-eastern US university filled out survey instruments regarding their destination, their shopping venue, and purchased souvenirs. Results reveal that there are significant positive influences between all five value perceptions (functional, emotional, novelty, value for money, and social) and tourists’ souvenir purchase intentions. These results provide valuable insights to destination marketers to focus on the strong indicators, such as value for money, functional, and emotional value, for future marketing and planning strategies
Publication Title
Journal of Applied Marketing Theory
Volume
8
Issue
2
First Page
1
Last Page
23
Recommended Citation
Wang, W.,
Yaoyuneyong, G.,
Sullivan, P.,
Burgess, B. W.
(2018). A Model for Perceived Destination Value and Tourists' Souvenir Intentions. Journal of Applied Marketing Theory, 8(2), 1-23.
Available at: https://aquila.usm.edu/fac_pubs/15660
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