Cuban Tourism in the Caribbean Context: A Regional Impact Assessment

Document Type

Article

Publication Date

8-1-2003

Department

Geography and Geology

School

Biological, Environmental, and Earth Sciences

Abstract

The impact of a free Cuban tourism market will be substantial, with great potential—especially over the short term—to draw market share away from other Caribbean destinations and even tourism destinations on the U.S. mainland. The magnitude and nature of this impact will be determined in large measure by strategic decisions that must be faced now and in the near future—both by Cuba and its Caribbean competitors (or partners). Regional approaches to tourism planning, development, and marketing offer some promise for “growing” the Caribbean regional tourism pie, rather than simply cutting smaller slices from the existing pie.

Publication Title

Journal of Travel Research

Volume

42

Issue

1

First Page

84

Last Page

93

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