Connotation and Textual Analysis in Real Estate Listings

Authors

Kimberly R. Goodwin, University of Southern MississippiFollow
Bennie D. Waller, Longwood UniversityFollow
H. Shelton Weeks, Florida Gulf Coast UniversityFollow

Document Type

Article

Publication Date

1-1-2018

Department

Finance, Real Estate, and Business Law

Abstract

Real estate listings typically include objective, factual information about property characteristics, along with subjective, descriptive language. How the agent constructs the content of the listing can either encourage or discourage potential buyers from viewing a property. Thus, understanding how buyers are interpreting the language in the listing is essential for effective marketing. This study takes an important first step towards creating a real estate specific dictionary of descriptive terms and measure of favorability.

Publication Title

Journal of Housing Research

Volume

27

Issue

2

First Page

93

Last Page

106

Recommended Citation

Goodwin, K. R., Waller, B. D., Weeks, H. (2018). Connotation and Textual Analysis in Real Estate Listings. Journal of Housing Research, 27(2), 93-106.
Available at: https://aquila.usm.edu/fac_pubs/16284