A Case When You Can't Fool Mother Nature: Understanding and Addressing Issues Linked to Organizational Decisions Stemming From a Natural Disaster

Document Type

Article

Publication Date

1-1-2019

School

Marketing

Abstract

Julie Tyler was recently hired as President of the Sacramento River Cats, a Triple-A affiliate of the San Francisco Giants. With a little over one month on the job, Julie encounters a situation she has never had to deal with when an earthquake strikes her facility. The River Cats are not severely impacted by the earthquake, but a rival organization (the Fresno Grizzlies; Triple-A affiliate of the Houston Astros) experiences some fairly serious damage and injuries. Julie has to decide whether to modify the schedule to meet the needs of the Grizzlies, to appease some of her other stakeholders with varying interests, and/or pursue a competitive advantage for her organization. Julie makes the decision to review a similar situation for guidance on her decision. The situation she decides to employ is a series relocation that the Houston Astros had to make to Tampa, Florida following the devastation created by Hurricane Harvey in August 2017. Her decision has to be made expeditiously as their next series with the Grizzlies takes place in four days.

Publication Title

Case Studies in Sport Management

Volume

8

Issue

1

First Page

38

Last Page

43

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