The Impact On Culture On Multinational Business Expansion: A Case Studying Evaluating Merchandising In Asian 7-Eleven Franchises
Document Type
Conference Proceeding
Publication Date
2-1-2020
School
Finance
Publication Title
Association of Marketing Theory and Practice Proceedings 2020
Recommended Citation
Yang, M. H.,
Yaoyuneyong, G.
(2020). The Impact On Culture On Multinational Business Expansion: A Case Studying Evaluating Merchandising In Asian 7-Eleven Franchises. Association of Marketing Theory and Practice Proceedings 2020.
Available at: https://aquila.usm.edu/fac_pubs/17397