Active Video Game Play in African American Children: The Effect of Gender and BMI on Exertion and Enjoyment

Document Type

Article

Publication Date

7-3-2017

Department

Mass Communication and Journalism

School

Communication

Abstract

© 2017 Taylor & Francis Group, LLC. Applying the uses and gratifications theory (U&G), this study tested the influence of gender, body mass index type and past exercise experience on African American children's Wii game-playing experience and heart rate. A field experiment was conducted with a convenience sample of 51 African American children. Overall, the findings supported the proposition of using Wii games as alternative means of physical activity in African American children and suggested choosing games based on children's background information to maximize the effectiveness.

Publication Title

Howard Journal of Communications

Volume

28

Issue

3

First Page

280

Last Page

296

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