Returns to US Firms From Strategic Alliances In China: A Knowledge-Based View

Document Type

Article

Publication Date

1-1-2015

School

Marketing

Abstract

Drawing on the knowledge-based view (KBV) of the firm, this study compares value creation between US manufacturing and service firms entering China through strategic alliances. Using an event study applied on a sample of 192 manufacturing and 105 service firms, the results indicate that value creation for manufacturing and service firms differ. For service firms, having a Chinese state-owned-enterprise as a partner, marketing agreement, and/or Chinese partner creates greater value. These findings highlight the significance of knowledge acquisition versus accession in US-Chinese partnerships.

Publication Title

Journal of World Business

Volume

50

Issue

1

First Page

144

Last Page

148

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