Losing Face on Social Media: Threats to Positive Face Lead to an Indirect Effect on Retaliatory Aggression Through Negative Affect

Document Type

Article

Publication Date

1-1-2015

Department

Mass Communication and Journalism

School

Communication

Abstract

A three-condition (rejection, criticism, control) single-factor experiment (N = 78) reveals that even relatively minor face-threatening acts of rejection or criticism on a social-networking site similar to Facebook lead to increases in self-reported negative affect and retaliatory aggression, compared with a control. A mediation model demonstrates that face-threatening acts lead to direct effects on negative affect and an indirect affect on retaliatory aggression through negative affect. Findings are discussed in relations to face theory and politeness theory.

Publication Title

Communication Research

Volume

42

Issue

6

First Page

819

Last Page

838

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