Towards a Classification of Marine Wildlife Crime: Marketing Strategies to Curtail Illegal Fishing, Malicious Acts, and Waterway Pollution
Document Type
Article
Publication Date
12-1-2020
School
Marketing
Abstract
Much effort has been dedicated to fighting wildlife crime with modest results. This paper focuses on marine wildlife crime, which suffers from a certain level of neglect due to terrestrial bias (a predominant focus on land animals). Despite legislative and enforcement efforts, there has been little integration of marketing techniques to curtail marine wildlife crime. For these reasons, we set out to study current issues surrounding marine wildlife crime by conducting interviews with three experts in areas of marine education, research, and legislation. The interviews provide an overview of the threats to marine wildlife, aid in the development of a classification of marine wildlife crime, and provide strategies as to what marketing actions may be useful to reduce it.
Publication Title
Psychology and Marketing
Volume
37
Issue
12
First Page
1743
Last Page
1754
Recommended Citation
Keel, A.,
Wolf, M.
(2020). Towards a Classification of Marine Wildlife Crime: Marketing Strategies to Curtail Illegal Fishing, Malicious Acts, and Waterway Pollution. Psychology and Marketing, 37(12), 1743-1754.
Available at: https://aquila.usm.edu/fac_pubs/19065