Rapid Transitioning to Remote Learning: Shared Responsibility and Coping Strategies
Document Type
Article
Publication Date
1-1-2021
School
Marketing
Abstract
This study examined the impact of shared responsibility on the relationship between marketing and other business students’ coping strategies and their satisfaction with the rapid transitioning to remote learning and academic performance expectations. COVID-19 (coronavirus disease 2019) rapidly altered and challenged higher education to maintain pedagogical services provided to students, regardless of faculty or student readiness or experience. As such, shared responsibility can be critical in times of crisis when the university community must pull together for mutual success. Findings indicate that students’ sense of shared responsibility and healthy coping mechanisms lead to student satisfaction with the transition process and more positive academic outcomes. This study is the first to empirically examine shared responsibility in higher education during a crucial period to the authors’ knowledge. By promoting shared responsibility, marketing educators can improve student outcomes and identify those who may need additional support resources.
Publication Title
Journal of Marketing Education
Recommended Citation
Cao, J.,
Burgess, B.,
Foster, J.,
Yaoyuneyong, G.,
Wallace, L.
(2021). Rapid Transitioning to Remote Learning: Shared Responsibility and Coping Strategies. Journal of Marketing Education.
Available at: https://aquila.usm.edu/fac_pubs/19498