Who Are They? Visitors to Louisiana’s River Road Plantations

Document Type

Article

Publication Date

11-2-2016

Department

Political Science, International Development, and International Affairs

School

Social Science and Global Studies

Abstract

This article examines the responses of 448 tourists to an exit survey at four Louisiana River Road tourist plantations. We investigate and discuss the relationships between the demographics of the tourists and their interests as they relate to tourist plantations. Cluster analysis of the visitors’ interests indicates that visitors typically fall into one of four interest clusters: “Everything is great!”; “Culture and the Enslaved”; Culture without the Enslaved”; or “Everything is just Okay”. Several plantation managerial and theoretical implications are discussed, as well as suggestions for future research directions.

Publication Title

Journal of Heritage Tourism

Volume

11

Issue

3

First Page

262

Last Page

274

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