Past, Present and Future Public Relations In South Korea: Issues, Work Environments, and Leadership
Document Type
Book Chapter
Publication Date
1-1-2014
School
Communication
Abstract
This chapter reports on the issues and concerns of public relations leadership in South Korean contexts. It describes the developmental history of Korean public relations and presents an interview study that explores important current and future leadership issues and values, work environments, and practices in Korean public relations. Many professional and academic associations have focused on public relations. The public relations interview study and the associated survey were conducted as part of a 23-country global-scale investigation of leadership in public relations and communication management sponsored by the Plank Center for Leadership in Public Relations at the University of Alabama. The first area of inquiry in the interviews concerned the two most important issues in current communication and public relations practices in South Korea. Analysis of the findings suggested that the most important issue is social media. The second most important issue was employee communication.
Publication Title
Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management
First Page
171
Last Page
185
Recommended Citation
Shin, J.,
Lee, J.,
Park, J.,
Kim, K.
(2014). Past, Present and Future Public Relations In South Korea: Issues, Work Environments, and Leadership. Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management, 171-185.
Available at: https://aquila.usm.edu/fac_pubs/20003
COinS