An Examination of Regifting

Authors

Esther Swilley, Kansas State UniversityFollow
Kelly O. Cowart, Grand Valley State UniversityFollow
Leisa R. Flynn, University of Southern MississippiFollow

Document Type

Article

Publication Date

7-1-2014

School

Marketing

Abstract

This study develops an operational definition of the phenomenon of regifting. Gifting refers to the act of giving something to someone else without an expectation of compensation. Regifting is similar to gifting in that there is no expectation of compensation, but the gift itself differs in that it is one previously given to the giver. This study uses previous literature on established gift-giving themes to explore regifting's meaning, importance, and implications to consumer research. In-depth interviews and focus groups aid in the discovery of themes within regifting and regifting motivations, as well as those within relationships between the regifter and recipient. © 2014 John Wiley & Sons, Ltd.

Publication Title

Journal of Consumer Behaviour

Volume

13

Issue

4

First Page

251

Last Page

261

Recommended Citation

Swilley, E., Cowart, K., Flynn, L. (2014). An Examination of Regifting. Journal of Consumer Behaviour, 13(4), 251-261.
Available at: https://aquila.usm.edu/fac_pubs/20120