Service-Dominant Logic and Supply Chain Management: Are We There Yet?

Document Type

Article

Publication Date

3-3-2014

School

Marketing

Abstract

Purpose: Research suggests that service-dominant logic (SDL) is well suited to support supply chain management (SCM) research and practice. Qualitative research has shown that SDL is particularly consistent with an outcome-based supply chain strategy known as performance-based logistics (PBL). The purpose of this paper is to extend theory and practice by exploring the degree to which SDL is utilized in practice. Specifically, PBL is examined for consistency with the underlying fundamental premises (FPs) of SDL. In doing so, this paper answers the positive question, “what exists”, at the intersection of SDL and SCM.

Design/Methodology/Approach: This study employs a mixed methodological approach. First, the FPs of SDL are operationalized using the language of PBL. The PBL FPs are tested quantitatively through an online survey of 52 supply chain PBL experts. A qualitative analysis is conducted using comments associated with each premise.

Findings: The survey results suggest that PBL is consistent with SDL. These results indicate that PBL is a supply chain context of SDL.

Originality/Value: This is one of the first works to examine the degree to which SDL concepts are being utilized in practice.

Publication Title

International Journal of Physical Distribution and Logistics Management

Volume

44

Issue

1

First Page

113

Last Page

131

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