The Current Trends In Social Media Usage At Corporations: Analysis of Facebook Fan Pages of Fortune 500 Companies
Document Type
Book Chapter
Publication Date
5-20-2013
School
Communication
Abstract
From its humble beginnings on the campus of Harvard University in 2004, Facebook has become a multi-billion dollar enterprise, the most successful of the social media. College students were the first users, followed by high school students and others with access to the Internet. By 2007 many businesses, nonprofits, and other organizations had a Facebook presence, and by 2010 a majority of U.S. Fortune 500 companies were using Facebook fan pages. Facebook has helped corporations maintain relationships with their customers through various forms of contact.
Publication Title
Social Media and Strategic Communications
First Page
62
Last Page
79
Recommended Citation
Shin, J.,
Carithers, H.,
Lee, S.,
Graham, M.,
Hendricks, N.
(2013). The Current Trends In Social Media Usage At Corporations: Analysis of Facebook Fan Pages of Fortune 500 Companies. Social Media and Strategic Communications, 62-79.
Available at: https://aquila.usm.edu/fac_pubs/20322