Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities
Document Type
Article
Publication Date
11-1-1988
Abstract
This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.
Publication Title
Journal of Business Ethics
First Page
315
Last Page
328
Recommended Citation
Reidenbach, R.,
Robin, D.
(1988). Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities. Journal of Business Ethics, 315-328.
Available at: https://aquila.usm.edu/fac_pubs/20367