Sustainable Consumption Through Innovative Use: Marke Eigenbau In the Former East Germany

Authors

Marco Wolf, University of Southern MississippiFollow
Pia A. Albinsson, Appalachian State UniversityFollow
Dennis Kopf, University of Wisconsin

Document Type

Book Chapter

Publication Date

11-3-2015

School

Leadership

Publication Title

Thriving In a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives In Marketing Conference

First Page

78

Last Page

78

Recommended Citation

Wolf, M., Albinsson, P. A., Kopf, D. (2015). Sustainable Consumption Through Innovative Use: Marke Eigenbau In the Former East Germany. Thriving In a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives In Marketing Conference, 78-78.
Available at: https://aquila.usm.edu/fac_pubs/20858