Personal Branding Still In Future For Most Newspaper Reporters
Document Type
Article
Publication Date
9-1-2012
School
Communication
Abstract
An exploratory study of reporters at newspapers and television stations finds that newspaper reporters are not as actively engaged in using social media for personal news branding compared with television and web/online reporters.
Publication Title
Newspaper Research Journal
Volume
33
Issue
4
First Page
63
Last Page
77
Recommended Citation
Schultz, B.,
Sheffer, M.
(2012). Personal Branding Still In Future For Most Newspaper Reporters. Newspaper Research Journal, 33(4), 63-77.
Available at: https://aquila.usm.edu/fac_pubs/20870