Consumer Attribute and Profile Preferences for Affinity Credit Cards
Document Type
Conference Proceeding
Publication Date
1-1-1999
School
Marketing
Abstract
Banks and financial institutions are interested in lasting relationships with profitable, reliable customers. Many financial services firms have found some success by developing affinity or cobranded credit cards. This two part study was undertaken to gain insight into consumer attribute preferences of university-sponsored affinity cards.
Publication Title
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
First Page
11
Last Page
11
Recommended Citation
Suter, T. A.,
Jones, S. A.
(1999). Consumer Attribute and Profile Preferences for Affinity Credit Cards. Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference, 11-11.
Available at: https://aquila.usm.edu/fac_pubs/20990
COinS