Experiential or Instrumental? The Role of Shared Responsibility In Academic Success
Document Type
Conference Proceeding
Publication Date
3-1-2018
School
Marketing
Abstract
This paper explores the notion of shared responsibility in an educational environment. Specifically, this study assesses the relationship between shared responsibility and service outcomes, such as value, satisfaction, and positive word-of-mouth, in a university housing context. Using general linear model, we find that students’ sense of shared responsibility affects hedonic and utilitarian value. In addition, students with a higher sense of shared responsibility were more satisfied and willing to recommend on-campus housing to others. Results of the study suggest a positive experience with student housing may increase student retention and offer recommendations for university residential managers.
Publication Title
Association of Marketing Theory and Practice Proceedings 2018
Recommended Citation
Cao, J. T.,
Foster, J.,
Yaoyuneyong, G. S.,
Townsend, A.
(2018). Experiential or Instrumental? The Role of Shared Responsibility In Academic Success. Association of Marketing Theory and Practice Proceedings 2018.
Available at: https://aquila.usm.edu/fac_pubs/21071
COinS