Marketing: Broadening the Horizons

Authors

Barry J. BabinFollow

Document Type

Article

Publication Date

2007

Department

Marketing and Fashion Merchandising

Publication Title

International Journal of Service Industry Management

Volume

18

Issue

3

First Page

322

Last Page

323

Recommended Citation

Babin, B. J. (2007). Marketing: Broadening the Horizons. International Journal of Service Industry Management, 18(3), 322-323.
Available at: https://aquila.usm.edu/fac_pubs/2111