US Travelers' Images of the State of Mississippi As a Tourist Destination

Document Type

Article

Publication Date

1-1-2006

School

Management

Abstract

This study looks at US travelers' perceptions of Mississippi as a tourist destination-for both past visitors and nonvisitors. A descriptive analysis of participants' sociodemographic characteristics and their images of the mentioned destination is provided. MANOVA analysis indicated some differences in the images portrayed by US travelers who have experienced the destination in the past and those who have not. In addition, chi-square was undertaken to find out whether past visitations to Mississippi had an influence on participants' future intentions to visit the mentioned destination. The findings revealed some variations in regard to the image of Mississippi between past visitors and nonvisitors. It was also revealed that past visitation does have an effect on one's intention to visit/revisit the destination. Practical and theoretical implications are provided.

Publication Title

Tourism Analysis

Volume

10

Issue

4

First Page

393

Last Page

403

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