Japan’s quest for M-commerce dominance: The case of NTT DoCoMo
Document Type
Article
Publication Date
1-1-2002
School
Management
Abstract
NTT DoCoMo's I-mode system is one of the most successful stories in mobile communication industry. The system has expanded the spectrum for mobile phone users to do more than just phone calls. Although I-mode is primarily used in Japan, its business model and the strategy of doing business may have a profound impact on world's m-commerce in the near future. © 2002 by The Haworth Press, Inc. All rights reserved.
Publication Title
Journal of Internet Commerce
Volume
1
Issue
3
First Page
107
Last Page
117
Recommended Citation
Hsieh, C.,
Lin, B.
(2002). Japan’s quest for M-commerce dominance: The case of NTT DoCoMo. Journal of Internet Commerce, 1(3), 107-117.
Available at: https://aquila.usm.edu/fac_pubs/21203