New Product Development: An Innovation Diffusion Perspective

Document Type

Article

Publication Date

7-6-2006

School

Management

Abstract

This study examines the antecedents of the adoption of innovation diffusion in high technology firms in China and its effect on new product creativity and financial performance through a series of statistical techniques including logistic analysis, multivariate analysis of variance, and multiple regression analysis. The findings indicate that the adoption of innovation diffusion in high technology firms is significantly related to the competition intent of these firms including aggressive technology posture and product development frequency. The adoption of innovation diffusion also has been showed to positively contribute to the new product creativity and financial performance. The theoretical and managerial implications are discussed. © 2006 Elsevier Inc. All rights reserved.

Publication Title

Journal of High Technology Management Research

Volume

17

Issue

1

First Page

17

Last Page

26

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