Preventive Health Care: A Marketing Approach
Document Type
Conference Proceeding
Publication Date
1-1-1981
School
Marketing
Abstract
This article addressed the applicability of marketing concepts to the delivery of community health programs, with specific emphasis on health promotion. The realization that marketing has much to offer community health is not new. However, the article “highlights” health promotion and develops a framework that integrates the goals, action criteria and feasible actions that can lead to behavioral and environmental changes conducive to health.
Publication Title
The 1980's: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
First Page
238
Last Page
238
Recommended Citation
Williams, A. J.,
Anderson, K. J.,
Anderson, J.
(1981). Preventive Health Care: A Marketing Approach. The 1980's: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference, 238-238.
Available at: https://aquila.usm.edu/fac_pubs/21379
COinS