Analyzing Female Consumers' Adaptive Shopping Behavior using Employment Status and Education Level Segmentation Variables

Authors

A. Ben Oumlil, Moorhead State University
C.P. Rao, Old Dominion University
Alvin J. Williams, University of Southern MississippiFollow

Document Type

Conference Proceeding

Publication Date

1-1-1997

School

Marketing

Abstract

The objective of this research study is to assess the effectiveness of the employment status and education level of female heads of households for segmenting markets for non-durable goods. Results indicate that employment status and education levels correlate with adaptive shopping behaviors of female shoppers.

Publication Title

Proceedings of the 1997 World Marketing Congress

First Page

31

Last Page

36

Recommended Citation

Oumlil, A., Rao, C., Williams, A. J. (1997). Analyzing Female Consumers' Adaptive Shopping Behavior using Employment Status and Education Level Segmentation Variables. Proceedings of the 1997 World Marketing Congress, 31-36.
Available at: https://aquila.usm.edu/fac_pubs/21383