An Analysis of the Impact of the Motor Carrier Act of 1980 on the Use of Advertising by General Motor Freight Carriers
Document Type
Conference Proceeding
Publication Date
1-1-1986
School
Marketing
Abstract
The purpose of this paper is to determine if advertising in the motor carrier industry has increased since the passage of the Motor Carrier Act of 1980. A census of sixty-five common carriers was conducted through the use of a mail survey. Simple, but meaningful, dependent and independent variables were established to test several hypotheses.
Publication Title
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
First Page
246
Last Page
250
Recommended Citation
Greene, S. G.,
Tanner, J. R.
(1986). An Analysis of the Impact of the Motor Carrier Act of 1980 on the Use of Advertising by General Motor Freight Carriers. Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, 246-250.
Available at: https://aquila.usm.edu/fac_pubs/21390
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