Initial Impressions in the Organizational Buyer-Seller Dyad

Authors

Tony L. Henthorne, University of Southern MississippiFollow
Michael S. LaTour, Old Dominion UniversityFollow
Alvin J. Williams, University of Southern MississippiFollow

Document Type

Conference Proceeding

Publication Date

1-1-1992

School

Marketing

Publication Title

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

First Page

38

Last Page

42

Recommended Citation

Henthorne, T. L., LaTour, M. S., Williams, A. J. (1992). Initial Impressions in the Organizational Buyer-Seller Dyad. Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference, 38-42.
Available at: https://aquila.usm.edu/fac_pubs/21396