Attribute Importance in Determining Industrial Buyer Satisfaction
Document Type
Conference Proceeding
Publication Date
1-1-1992
School
Marketing
Abstract
This article reports survey research findings that measure the importance that industrial buyers attach to eight attributes relating to post-purchase satisfaction and that compare organizational buyers’ and industrial distributors’ assessment of attribute importance for three products--ball bearings, electrical components, and welding supplies.
Publication Title
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
First Page
94
Last Page
99
Recommended Citation
Smith, W. C.,
Dawson, L. E.,
Brown, G.
(1992). Attribute Importance in Determining Industrial Buyer Satisfaction. Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference, 94-99.
Available at: https://aquila.usm.edu/fac_pubs/21397
COinS