Promoting Intercollegiate Beach Volleyball: The Rise of the NCAA's Fasting Growing Sport

Authors

Tim Wilson, Tusculum UniversityFollow
Chris Croft, University of Southern MississippiFollow
Sabrina Reed, Tusculum UniversityFollow

Document Type

Article

Publication Date

Fall 1-1-2021

School

Marketing

Abstract

Intercollegiate beach volleyball has emerged as the fastest growing sport in the National Collegiate Athletic Association (NCAA) because of the popularity and marketability of the sport. Beach volleyball's rich history along with its continued popularity has caused college athletic departments to see the benefits of adding beach volleyball to their department. The attention garnered by beach volleyball at the Olympics has helped in making intercollegiate volleyball a very marketable new sport for women.

Publication Title

Journal of Managerial Issues

Volume

33

Issue

3

First Page

274

Last Page

288

Recommended Citation

Wilson, T., Croft, C., Reed, S. (2021). Promoting Intercollegiate Beach Volleyball: The Rise of the NCAA's Fasting Growing Sport. Journal of Managerial Issues, 33(3), 274-288.
Available at: https://aquila.usm.edu/fac_pubs/21531