The Utilization of Hiring High-Profile Head Football Coaches to Market the Athletic Department and Boost Fan Attendance at NCAA Division I Institutions
Document Type
Conference Proceeding
Publication Date
2-18-2020
School
Marketing
Publication Title
Atlantic Marketing Association Proceedings
Recommended Citation
Wilson, T.,
Croft, C.,
Reed, S.
(2020). The Utilization of Hiring High-Profile Head Football Coaches to Market the Athletic Department and Boost Fan Attendance at NCAA Division I Institutions. Atlantic Marketing Association Proceedings.
Available at: https://aquila.usm.edu/fac_pubs/21532
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