Introduction to the Special Section On Retailing Research: The Mind and Emotion of the 21st Century Shopper
Document Type
Article
Publication Date
11-1-2006
Department
Marketing and Fashion Merchandising
Abstract
This JBR special section presents papers from the 7th SMA Retailing Research Symposium are presented and discussed. Retail personality appears to be a key theme among the research discussions held during the Symposium. (C) 2006 Elsevier Inc. All rights reserved.
Publication Title
Journal of Business Research
Volume
59
Issue
12
First Page
1279
Last Page
1280
Recommended Citation
Babin, B. J.,
Chebat, J.,
Robicheaux, R.
(2006). Introduction to the Special Section On Retailing Research: The Mind and Emotion of the 21st Century Shopper. Journal of Business Research, 59(12), 1279-1280.
Available at: https://aquila.usm.edu/fac_pubs/2181