Electronic New Product Development - A Conceptual Framework

Document Type

Article

Publication Date

2002

Department

Marketing and Fashion Merchandising

Abstract

Today's knowledge economy era is characterized by short product life-cycles, dynamic customer requirements and complex business processes, knowledge management (KM) is becoming the pivot of new product development. In this article, the interactions between five activities of KM and new product development process are discussed in detail. Then, a novel concept - electronic new product development (E-NPD) is put forward. E-NPD is defined as the convergence of customer relationship, business processes, enterprise IT applications, and knowledge management system necessary to perform continuous innovation through new business model in the new knowledge-based economy. Based on a case study in the high-tech industry, we demonstrate that the convergence of KM and new product development have greatly enhanced the efficiency of new product development, accordingly led to the success of new product. In the end, it is concluded that competence of NPD is from KM by describing the E-NPD structure as an organism.

Publication Title

Industrial Management & Data Systems

Volume

102

Issue

3-4

First Page

218

Last Page

225

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