Hedges, Tag Questions, Message Processing, and Persuasion

Document Type

Article

Publication Date

9-1-2011

Department

Community Health Sciences

Abstract

This study explored the effects of tag questions, hedges, and argument quality on receivers' perceptions of a speaker, perceptions of message quality, cognitive responses, and attitude change. The results showed that tag questions and argument quality directly affected speaker and message quality perceptions and cognitive responses. They also interacted to directly affect perceptions of the speaker's power and credibility. Mediational analyses also showed that tag questions and argument quality had indirect effects on attitude change. The results are discussed in terms of their implications for the cognitive processing of and research on linguistic markers of powerlessness.

Publication Title

Journal of Language and Social Psychology

Volume

30

Issue

3

First Page

341

Last Page

349

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