Hope for Haiti: An Analysis of Facebook and Twitter Usage During the Earthquake Relief Efforts
Document Type
Article
Publication Date
6-1-2011
Department
Mass Communication and Journalism
School
Communication
Abstract
The Haitian earthquake devastated the small island of Hispaniola, leaving thousands dead and billions of dollars in property damage. The earthquake also ignited a firestorm of social media use by organizations. By applying framing theory to the analysis of Facebook posts and tweets sent by nonprofits and media organizations, this study discovered differences between nonprofits and media in terms of social media use. Nonprofits and media organizations used information dissemination and disclosure effectively, but failed to capitalize on the innate two-way communication nature of social media. (C) 2011 Elsevier Inc. All rights reserved.
Publication Title
Public Relations Review
Volume
37
Issue
2
First Page
175
Last Page
177
Recommended Citation
Muralidharan, S.,
Rasmussen, L.,
Patterson, D.,
Shin, J.
(2011). Hope for Haiti: An Analysis of Facebook and Twitter Usage During the Earthquake Relief Efforts. Public Relations Review, 37(2), 175-177.
Available at: https://aquila.usm.edu/fac_pubs/518